Greetings and Sign-offs: Dear… and Yours…

Choose the right greeting or sign-off

To: a hotel – you don't know the manager's name

Dear Sir or Madam,
I am writing to ask about rooms for a group of twelve students in July. […]
I look forward to hearing from you.
.....
Mark Evans

To: a hotel – you don't know the manager's name

Yours sincerely,

Lots of love,

Yours faithfully,

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The ending of a letter depends on its beginning:

Dear Sir or Madam – you don't know the name → Yours faithfully
Dear Mr / Ms + surname → Yours sincerely; in emails also Kind regards
Friends and family: Hi or Dear + first name → Love, Lots of love, Best wishes, Take care

After Mr or Ms use the surname only: Dear Mr Clark, not Dear Mr Tom Clark. In American English Sincerely is common in both cases.